Cookie policy

What are “cookies”?

“Cookies” are small data files used as unique identifiers. Each cookie is unique to your web browser. A cookie contains anonymous information and is sent from the server of the website you are viewing to your computer or mobile phone. It will be stored on your device and only that server will be able to retrieve or retrieve the contents of that cookie. Cookies sent may be sent back to the website servers with updated data as you browse the website. The vast majority of websites use cookies to function.

Cookies may be set by the websites you visit (“our cookies”) or they may be set by an organisation that is not the owner of the website you are viewing (“third-party cookies”). For example, they may be set by other websites that run content on the page you are viewing or by an independent analytics company. The websites you visit may also include content embedded from other websites, and these websites may also set their own cookies. Websites may use third-party advertising networks to deliver targeted advertising. These cookies may be able to track your browsing of different websites.

How are cookies divided

Cookies can be divided according to who places them on the website, i.e. into:

First-party cookies – their validity is limited to the domain of the website you are browsing. These cookies are considered more secure.
Third-party cookies – they are placed by a script from another domain. This allows users to be tracked across domains. They are often used to evaluate the effectiveness of advertising channels.

This website uses two types of cookies:

Short-term, session cookies (session cookie) – Session cookies are stored only temporarily during a browsing session and are deleted from your device when you close your browser.

Long-term, permanent (persistent cookie) – This type of cookie is stored on your computer for a fixed period of time, which depends on your browser and cookie settings (usually a month, a year or longer) and these cookies are not deleted when you close your browser. Persistent cookies are used to identify you from one browsing session to the next, for example to save your preferences so that they are remembered for your next visit. You can also delete them manually.

How do we use cookies?

We use cookies to improve your user experience by allowing websites to identify you, either for the duration of your visit (using session cookies) or for repeat visits (using persistent cookies). The cookies we use may:

be strictly necessary for you to move around the site or to provide some basic functionality; or
improve the functionality of our website, for example by saving your preferences. They record your choices (such as your username or language selection) and allow us to provide you with a personalized experience; or
help us improve the performance of our website to offer you a better user experience. The information provided by these cookies is anonymous and helps us understand how our visitors use our website so that we can improve the presentation of our content. These services are generally provided by independent measurement and research companies, so these cookies may be third-party cookies.

If we did not use cookies, our website would consider you a new visitor every time you reach a new page on our website – for example, if you enter your login details and move on to another page, it would not recognize you and you would not be able to stay logged in.

We need to use cookies to maintain the effectiveness of our website and provide you with a user-friendly experience. Therefore, in particular, strictly necessary technical cookies cannot be blocked separately and by continuing to browse our website and use our online services, you agree that we may place these cookies on your device.

Our website also uses cookies for behaviorally targeted advertising, which allows us to tailor advertising to make it more relevant to you, based on the areas you browse on our website and the geographical location of your IP address. These cookies are placed by third-party advertising networks with our consent.

What do we use cookies for

We use the following cookies on our website:

Necessary – first-party, short-term. They ensure the basic technical functionality of the website, i.e. logging in, remembering settings, using services, etc.
Analytical (e.g. Google Analytics) – first-party, long-term. They are used to generate anonymous statistics on website usage.
Marketing – first and third-party. They are used for behavioral targeting of advertising based on interests. If advertising must be displayed (as the main income for the website and its content creation), then the user / reader should be shown offers that may actually interest them.
Functional – first-party, short-term and long-term. They make it easier for the visitor, for example, to remember language preference settings, etc.

Important: We never place sensitive or personal data in cookies. None of the cookies we create lead to individual identification of the user/reader, the data collected is anonymous.

Third-party websites

If you use our partner websites, a cookie may be set by the websites you visit. We do not operate these sites and therefore have no control over the distribution of these cookies. You can find more information about these cookies on the relevant third-party websites.

What cookies do we use?

All of the above cookies are used only for the purpose specified in the table.

We use Google Analytics

This site uses Google Analytics, a service provided by Google, Inc. (hereinafter referred to as “Google”). Google Analytics uses cookies. Information about your use of the website, including the content of the cookie, will be transmitted to and stored by Google on servers in the United States. Google will use this information to evaluate your use of the website and to compile reports on website activity for website operators and to provide other services relating to website activity and internet usage in general. Google may also provide this information to third parties if required to do so by law or if such third parties process the information on Google’s behalf.

Google Analytics is enhanced with related advertising features provided by Google, including:

impression reports on the Google advertising network,
remarketing (displaying ads on the content network based on products viewed),
extended demographic reports (reporting anonymous demographic data). More information about data processing and use can be found in Google’s terms of service (https://policies.google.com/technologies/partner-sites?hl=cs).

Changing your device’s cookie settings

If you want to adjust your cookie settings on this site in any way, click the bar at the bottom of the page and go to the Settings tab, where you can turn individual cookies on/off as you wish.